The collectable Labubu figures, which achieved massive commercial success and gained a devoted following among all ages in recent years, are set to transfer to the cinema. According to a Hollywood Reporter article, Labubu will soon star in a feature film; details about the production and creative team are expected soon.
This move falls within the broader trend of transferring popular collectables and toys into the cinematic universe, capitalising on the dynamic fandoms and increased demand for new franchise stories.
In recent days, Sony Pictures signed a deal to produce a film based on the small monsters with large teeth, the article reports. So far, producers have not clarified whether the film will be animated or feature live actors. Sony Pictures has not confirmed The Hollywood Reporter’s information.
The plush Labubu figures, sold by the Chinese company Pop Mart, became a massive trend this year. Famous artists, including singer Rihanna and Lisa from the South Korean group Blackpink, have made public appearances with Labubu figures. Young people queue to buy Labubu in “blind box” packaging that keeps the contents well hidden, meaning the consumer does not know which figure they will acquire.
Sony Pictures previously produced the Jumanji film series and the hit film KPop Demon Hunters, which gained popularity through the Netflix subscription platform.
