BBF’s successful participation in the 2024 edition of MAPIC, the leading international retail and real estate event held from November 26–28 at the Palais des Festivals in Cannes, France, provided the perfect backdrop for unveiling BBF’s new landmark, KEAN—an iconic mixed-use project that sets new standards for transformative, large-scale real estate development, seamlessly connecting retail, leisure, business, and high-end living in charming Limassol, Cyprus.
The event brought together 4,400 participants, providing a platform for engaging in insightful panel discussions on best practices for retail, mixed-use, and leisure real estate developments from around the world.
Among the many engaging discussions at MAPIC, the synergy of the three collaborators—BBF , together with its strategic partners for the KEAN project, UHA and cyber•States (UAE)—shared the stage for the unveiling of the groundbreaking KEAN redevelopment.
Opening the discussion, Olivia Semenova-Tian-Shanskaia, Marketing Director at BBF, took the stage with an insightful overview of Cyprus’s thriving economy and Limassol’s growing momentum as a Mediterranean hub that seamlessly bridges a unique blend of business opportunities, innovation, and a year-round high-quality lifestyle within a dynamic ecosystem. The discussion further highlighted Cyprus’s appeal, emphasizing steady market growth and the evolving potential for welcoming global retail brands, establishing global business operations and headquarters under a favorable tax regime, or venturing into a new business destination. All of this is complemented by the renowned Mediterranean lifestyle, with its inviting, sun-soaked climate boasting 340 days of sunshine and diverse attractions, making it an appealing go-to destination—whether for live-and-work opportunities or ensuring strong year-round tourism.
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